RPM
$10.00
YouTube Money Calculator
Estimate a YouTube video's ad revenue from total views and RPM. Use a preset niche RPM or enter your own.
$0.00
estimated creator revenue — YouTube's share already deducted
Est. advertiser spend (gross)
$0.00
The big number is what you keep: RPM already reflects YouTube's cut and non-monetized views, so it is not deducted twice. The gross figure reverses out YouTube's ~45% share to show what advertisers roughly paid. Actual earnings depend on audience location, ad types and ad blockers — RPM is never guaranteed.
About RPM
RPM (revenue per mille) is total estimated revenue per 1,000 views. Unlike CPM, RPM already reflects both what advertisers pay and YouTube's share. Niche RPMs vary widely, so treat presets as ballpark figures.
How YouTube revenue works
To earn from ads you need to join the YouTube Partner Program (roughly 1,000 subscribers and 4,000 watch hours in the past year, or 10 million Shorts views). Revenue comes from ads shown on your videos, with YouTube generally keeping roughly half of ad revenue (the effective split is reflected in your RPM).
Only monetized views generate income — views with ad blockers or on un-monetized videos count for nothing. That's why two videos with similar view counts can earn very different amounts.
Frequently asked questions
How much does YouTube pay per 1,000 views?
It depends on your niche and audience. Finance/B2B channels can earn $10–$20+ RPM, while general entertainment often sits around $1–$4. This calculator helps you compare scenarios.
Do I get all of the RPM shown?
No. RPM already accounts for YouTube's revenue share and the fact that not all views are monetized, but ad blockers, low-ad-inventory regions and seasonal ad rates can still pull actual earnings below the estimate.
Last updated — rates and figures change over time, so always confirm with the current source.
Figures are estimates for general information, not financial advice — see our disclaimer.